The fifth mistake in Internet marketing, and personal soap box for me, is made by business owners who do not give their clients or prospects any hooks or freebies.
Too many web sites do not use the biblical law of reciprocity in their Internet marketing campaigns. The law of giving BEFORE you receive. This is also true in a lot of offline methods, but for this article, we will concentrate in Internet marketing methods.
If you want a lead or prospect to leave their contact details with you, you must give them a compelling reason with your Internet marketing to do so. In exchange you could send out a free report, an audio interview, a DVD, an audit, a 7 part course or even a gift certificate.
When you plug this into your overall Internet marketing strategies, you will convert a lot more leads into sales. The hooks need not be expensive to fulfill, but it must have high perceived value. Mention the exact price of value, make the invisible, visible.
At our website, we give away free audios, audits and manuals, in exchange for contact information. Every single business has the ability to ad value to their clients with Internet Marketing, so use this low cost, instant delivery in exchange for your prospects details. Importantly, make sure you have a call to action with your Free stuff.
About the Author
Andrew Clacy
Internet marketing expert
F.r.e.e audio online for business owners:
The 7 Mistakes business Owners Make Online.
http://www.andrewclacy.com offers: internet marketing coaching, business web development, internet marketing affiliate programs and products
