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Business Plans and Small Business Funding for Internet Business
Most Internet Business Entrepreneurs Lack Both the Funding, and Proper Planning Needed to Last as a Business. Commentary on the two most prevalent problems Internet business entrepreneurs face, namely, lack of funding and planning. This press...
Government Grants For Small Business To Create Jobs.
As a result of government grants for small business, over 1 million jobs have been created or saved through these federal grants. Agriculture Deputy Secretary Chuck Conner today announced the selection of 35 loan and grant money recipients...
If Big Ad Agencies Can't Handle Search Engine Marketing, What's A Small Business To Do?
A recent online news article entitled “Five Reasons Why Ad Agencies Hate Search Engine Marketing” struck a responsive chord in the search engine marketing (SEM) community. Lots of posts, both critical and supportive, showed up in online forums....
Marketing Secrets for Small Business Owners
If you're a small business owner, you're probably wondering
where you can get the biggest bang for the buck with your
marketing dollars. As a veteran marketing professional and small
business owner myself, I understand the importance of making...
The Care and Feeding of Your Small Business
While I was hard at work last week, an everyday drama was
playing out in a hospital room in the next town. My niece was
working on presenting me with a new great nephew. Tyler James
came into the world Thursday afternoon, mother and child...
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Top 10 Rules for Small Business Success
1. Target
You are not all things to all people. Decide on your niche--narrow your focus and broaden your appeal.
2. Be Different
If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and products look the same.
3. Build a Team
Don't hire an employee to fill a position. Employ a person to be part of a team to build your business.
4. Be Fast
Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and emails now.
5. Say Thank You
A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old fashioned way: take pen to paper and write them a note.
6. Be Consistent
Make sure your business has a consistent look and feel. A customer must get the same flavor from everyone within your organization. Always.
7. Smile
Throw out the reasons you think people buy from you like price, product quality or your warranty. They buy because they like you.
8. Fanatical Optimism
The glass must always be half full. Attitude will always win out in the end and infect all of those around you.
9. Sell Soft
Don't ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer.
10. Leave Your Comfort Zone
Never accept the idea that this is the way you've always done it. Never accept that a new idea or technology could never work for you.
About the Author
Brian Grinonneau is the general manager of McMann and Tate Advertising in Perrysburg, Ohio. His firm specializes in helping small business owners cut through the clutter in a crowded advertising marketplace.
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