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Advertising vs. PR in Your Small Business Marketing Strategy
Copyright 2005 J D Moore A great small business marketing strategy includes a mix of tactics. Advertising and PR are two very important tools that all small business owners need to be using regularly. Many small businesses I talk to do one of the...

Internet Marketing for Small Business - How Can I Make More Sales
Amazingly less than 20% of UK small businesses and SMEs currently use optimisation techniques on their website as a means of reaching potential customers, despite over 80% of all website activity being generated from search engines....

Mobile Marketing tips for Small Businesses
Welcome to the next frontier in marketing – wireless or mobile marketing, also known as m-commerce. Analysts predict that 2005 will be the year that mobile marketing really takes off and that companies will take advantage of this medium in much the...

Small Business Marketing Secret #1: The Most Important Word In Advertising
Almost any advertisement that has struggled for results in the past can earn a second chance with a little dusting off and a simple swivel of the camera. Video camera, movie camera, digital camera, 35mm camera, one of those old 110 cameras with the...

Web Marketing For Small Business
There are a variety of web marketing programs on the Internet today. So many, it seems that everyone has a solution. We are going to review a few programs that are actually of great benefit to small business owners online. Publicity is one of the...

 
Small Business Finance

Every organization regardless of its size and mission may be viewed as a financial entity.


Every organization regardless of its size and mission may be viewed as a financial entity. Management of an organization, particularly a business firm, is confronted with issues and decisions that have important financial implications. Questions must be answered like: • What kind of plant and machinery should the firm buy?• How should the firm raise finances? • How much should the firm invest in inventories? • What should the firm's credit policy be? • How should the firm gauge and monitor its financial performance?


Business finance is broadly concerned with the acquisition and use of funds by a business firm. Its scope may be defined in terms of the following questions: How large should the firm be and how fast should it grow? What should be the composition of the firm's assets? What should be the mix of the firm's financing? How should the firm analyze, plan and control its financial affairs?


In general, business finance rests on the premise that the objective of the firm should be to maximize the value of firm to its equity shareholders. What is the justification for this objective? It appears to provide a rational guide for business decision-making and promote efficient allocation of resources in the economic system. Savings are allocated primarily on the basis of expected return and risk and the market value of a firm's equity stock reflects the risk-return trade-off of investors in the market place. Hence when a firm maximizes the market value of its equity stock, it ensures that its decisions are consistent with the risk-return preferences of investors. This suggests that it allocates resources optimally. If a firm does not pursue the goal of shareholder wealth maximizationScience Articles, it implies that its actions result in sub-optimal allocation of resources. This in turn leads to inadequate capital formation and lower rate of economic growth.


ABOUT THE AUTHOR
Small Business Finance provides detailed information on Business Finance, Small Business Finance, Business To Business Finance, Business Finance Software and more. Small Business Finance is affiliated with Auto Financing.


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