Link popularity is a measure of your website's popularity based
on the number of links to your website. That is perhaps the
simplest explanation possible.
But why is the measuring of inbound links important? Well, even
the best designed website isn't worth much when no one is
visiting... So, after building a website it is important it
appear high in search engine rankings. The most popular search
engines use link popularity in their ranking algorithms (how
sites are evaluated). Improving link popularity moves sites up
in the ranking and a high position in search results is the goal
of most webmasters.
Link Popularity - In the Beginning
As always, you should start increasing your link popularity from
the moment you begin preparing the site itself. Make sure your
pages look professional and well organized. Your site's content
should be well prepared and navigation thorough the site must be
as easy as possible.
Carefully check for spelling errors, validate HTML code and
outbound links. Be sure your pages load quickly. People won't
wait more than 3 for 4 seconds to see your page.
If you don't pay careful attention to all of the details of your
site you just won't have a chance to score above average link
popularity. Search engines down grade sites with many misspelled
words and broken hyperlinks.
If you submit a carelessly constructed web site to a web
directory you will find that your site is soon removed from the
directory.
Lind Popularity - A Never-Ending Story
Increasing link popularity is a full-time job. Just after
starting your site spend a set amount of time each week on link
building. The most important link you can have is a one way
link. That means you are not trading links to get links.
Reciprocal linking strategies have far less value than they once
did. Your time will be much better spent getting incoming, one
way links.
The most efficient ways to get one way links is by constantly
submitting articles to article directories and ezines. In most
cases you are allowed to put one to three links into each of
your articles. If your articles are well written they will be
widely distributed. That means you will be building scores of
one way links.
Patience, patience and even more patience are the most important
part in building link popularity.
Link popularity - No Link Farms
There are some sites that you just don't want linking to your
site, so be sure you don't ask for links from them, or accept
their offer to trade links. Link farms are link poison. They
exist only for linking. They add no value to the internet.
Search engines hate them. Never submit your site to a link farm.
Never accept an offer to exchange links with a gambling site.
They will kill your chances for link popularity.
Finally... the very best link is one that comes from a site
whose theme is related to yours. A link from a health site to
your health site, a link from a sports site to your sports
site... those are top quality links. These are called "relevant
links", they are the highest quality links and will go a long
way to building your link popularity.
Keep thinking linking!
About the author:
Mark Walters reveals everything about website linking at
http://www.LinkingUniverse.com
