Most people believe that making money online only involves putting up a website selling a product or service, and then promoting it.

Wrong answer! On many counts, but we'll concentrate on two of them which are closely related:

1) People don't buy products, they buy solutions to their problems...

As a general rule, people don't like the thought that their hard earned money is ending up in somebody else's pocket. They will figure out if you're only in business to make money out of them and they will NOT buy your products.

But...

If you're genuinely trying to HELP people and happen to make money while you're doing it, they won't mind and will buy from you (and remain lifelong customers).

In order to do that you must have 'empathy' with others. You must understand them, what they fear, what they like and what they dislike.

You MUST make the effort to understand them and when you do you'll find a lot of ways you can help them and make money too.

You might not be interested in developing your own products and services. In that case you will want to align yourself with a company, as an affiliate, that shares this mindset, the attitude of 'helping people' and 'making money'.

2) Promoting a product or website is not easy, but it can be simple...

If it was easy everybody would be making a fortune. The truth is most of the people you put your website or affiliate link in front of will not be interested.

In fact they'll ignore it, some people will go out of their way to ignore it.

Poof! That's you promotion efforts gone up in smoke.

Consider this scenario: You have found a solution to a problem you've had and you know that there are other people facing the same issue. If you told them about the 'cure' for their problem, what do you think they are most likely to do?

You got it! They will take a look at the solution you provided and won't mind spending money, sometimes huge amounts of money, on the 'solution to their problem.' The fact that it was your product or an affiliate product, and you made money from their purchase won't bother them in the slightest.

Now how simple is that?

It's not easy, sure, but the concept is real simple. Identify the problems people face and offer them solutions.

How can you do this?

One effective way is to build a list. Offer people solutions to their problems in exchange for their contact details. The solutions you offer will be your own products and affiliate products.

Just make sure you don't 'sell' your products to your list. Let me put it this way... people won't buy a drill because they want a drill, they want a hole. Don't sell them drills, offer them 'holes any where they want and in any size they want.'


About the Author
Colin Evans is webmaster of http://www.opti-income.com and editor of CAtZ, the newsletter that teaches you how to earn your living online.
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