It is easier to make additional money from your current clients
than it is to go out and find new ones! See 21 simple ways in
this three part article series.
PART ONE:
1. Insert a brochure for another product in the first product
package your customer buys from you.
For digital products, this can be done by:
* Adding a "special Offer" to the thank you page
* Add a 2nd Offer to the download page
* Add an affiliate product to your ezine thank you page
* Add a JV partner offer to Ezine sign up thank you page
For physical products, this can be done by:
* Adding a printed "flier" with a sales letter for another
product on it
* Adding a flier with several products on it - These could be a
"coupon" page for your products only or for affiliate or JV
products
* A printed Newsletter with articles and review of products on
it and of course web urls or a phone order number
* Adding a "giant" sized postcard with a bonus or sale item on
it
* Adding your catalog (If you have one) in the box with your
physical product
2. Sell a basic product and tell people for a little more money
they can receive the deluxe edition.
You can create a deluxe version by adding:
* Audio
* Transcripts
* Templates
* Interviews with experts
* A printed version of an ebook
* Complimentary products. For example a planner with a time
saving system or a calculator with a financial product
3. Give your customers a free subscription to your e-zine and
include back end products in each issue.
I recommend always telling your customers they will be added to
your follow up list with the new emailing laws. You don't want
to assume anything with email anymore.
4. Charge people extra money to get the reproduction rights.
You can expand on this by offering a reprint rights and a master
reprint rights where the buyer can also offer reprint rights to
their buyers.
5. Send your customers greeting cards at holidays with your back
end product offer included.
I recommend that the backend offers are sale priced and geared
to the holiday such as birthday or Christmas if you can. If not,
just a special offer will be better than a "regular" product.
You can also send thank you cards to clients when they purchase
your product.
Ask my students how surprised they were - especially in
Australia and England - to get a thank you card in the mail from
me when they signed up for my web master training class!
6. Offer your customers a discount if they buy more than one of
the same product.
Look for a shopping cart system that has a built in discount for
second, third, etc. purchases by the same person.
7. Offer a "Reward Club" to repeat buyers.
This would give discounts, gifts and special offers to repeat
buyers. You can also increase the value of the gifts as the
purchase amount goes higher.
Look for Parts Two and Three for the rest of the great ways to
make extra money from the clients you already have!
About the author:
"Techie" Teri Mramer is the busy owner of the new training site
sensation,
Web
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