If you are selling your products online, your customers will
want to pay for their goods online not through other payment
methods, such as checks or money orders. Offering your customers
the ability to pay for their purchases with the credit card of
their choice is essential in e-commerce. There are many other
advantages of
accepting
credit cards
1. Fast turnaround time. When your customers pay be credit card,
you get paid in days -- not weeks. Merchants that accept only
checks can end up waiting for the customer to send the payment,
waiting for the post office to deliver the payment, and waiting
for the bank to process the payment. When you have a merchant
account, this entire process is circumvented and the funds
transfer is almost immediate. You can usually expect to receive
your funds from your merchant account provider in less than five
days.
2. Instant gratification. When you offer your customers the
ability to purchase an item instantly, they are much more likely
to follow through and buy. The easier you make it to buy, the
more often it will happen.
3. Increased impulse sales. These are related to, but distinct
from, instant gratification purchases. Impulse items are usually
cheaper, like the magazines and candy bars you find at a grocery
store checkout stand. Although each individual item is cheap,
they can quickly add up.
4. Automatic currency conversion. If you have customers in
different parts of the world, or just over the border, currency
conversion can be a serious hurdle. However, credit cards
instantly perform this conversion, making the entire process
seamless -- neither you nor you customer has to do any extra
work.
5. Move big-ticket items faster. Expensive items can be the
hardest items to sell. But buyers who use credit cards know that
they will be able to spread their payments over several months.
Accepting credit cards lets you use this to your benefit.
6. Wider appeal. Although many people still rely on checks as
their main purchasing medium, the vast majority of Internet
shoppers do have credit cards. And many of those shoppers prefer
to pay by credit card. If you do not accept credit cards, you
risk losing this segment of customers. And that's just bad
business.
Source:
http://www.allbusiness.com/business_advice/articles/11197.html
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